June 1st 2009 Microsoft launched the new 'Decision Search Engine' intent on improving the way search results are displayed. Commercials on national prime time TV show people speaking random words associated with what others asked them as a way to illustrate the frustration of search results on many search engines. Microsoft launched a YouTube channel with the new search engine to share advertisments www.YouTube.com/Bing An example of this includes a commercial where a wife asks about 'Hawaii' and the husband begins saying all types of words that have to do with Hawaii such as 'Hawaii 5-0', surf lingo and other items that would commonly come up on a search engine related to Hawaii.
The Bing.com search engine looks at the context of what users are searching for and then makes a decision on which search results make the most sense to display. With the launch of the new Bing.com search engine Microsoft overtook the # 2 position behind Google temporarily jumping ahead of Yahoo.com with 16.28% of the market share. Yahoo moved down to 10.22% of the market share with Google remaining at 71.47% of the search engine market share according to StatCounter reports June 4th.
Microsoft has launched several new cutting edge technologies in the past few months including Photosynth.net enabling users worldwide to combine images creating extremely detailed 'video like' 3D images online. What remains to be seen is if the Bing.com search engine will be a long term competitor with Yahoo.com or Google.com using intelligent search results and new technologies.
Robert 'Dot Com' Jackson
Internet & Technology Expert
BuilderConsulting.com - Building Better Websites & Online Solutions Since 1995
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